Horticure is a plant care company that specialises in matching clients who want particular plant services with over 100 horticultural experts in five key cities worldwide. As the Senior UX / UI Designer I was responsible for the complete product design & research of the specialist app. The company is currently in early stages and is seeking investment, my work on the product specification will hopefully help them secure their first funding round as well as building the first version of the app.
• Conducted interviews via phone with various plant specialists
• Conducted Typeform surveys across Facebook plant groups
• Over 150 responses to the product validation survey ⚡
• Worked closely with CEO to define technical specs
• Designed screens for specialist app using Sketch