Monoqi
E-Commerce Luxury Goods
Role
As Design Lead, I helped Monoqi sell luxury goods to its large customer base through dedicated mobile and web apps
Responsibility
User surveys, A/B testing, Interaction design, Prototyping, Data analysis
Summary
MONOQI was an e-commerce company based in Berlin with over €60k in daily sales across the UK, Switzerland, Germany, Austria and the rest of Europe. As Design Lead I worked closely with the product manager, CPO and engineers to update and refine native iOS, Android and responsive web apps.
PDP
My time at Monoqi included some great moments including winning app of the day in the German Apple app store and increasing both our Google review rating from 2.8 to 4.2 as well as our iOS and Android store ratings.
Category Sale
I also introduced Heap Analytics, Bugsnag and Fullstory to the team which helped us better understand the problems we were facing in the checkout funnel and to help us adjust our cart abandonment rate.
Part of the Marketing LP
I oversaw the implementation of large projects such as the mammoth Amazon Pay & Login integration, as well as overhauling all our transactional emails and onboarding flows.
New Checkout
I was also responsible for fully testing our new mobile navigation implementation with users, whilst constantly iterating the design so that users could find what they needed faster.
Native iOS App - Home, Category Sale, Refine Search, PDP
IA of iOS App
Learnings
Monoqi was a great experience for me and I learned a huge amount about e-commerce, user testing, quantitative data tools and the importance of shipping well spec'd design iterations quickly so that we can learn from our user's behaviour and create a better user experience.